Although we’re living firmly in the digital age, the field of astrology is seeing a surprising popularity boom. In fact, searches for “birth chart” and “astrology” hit five-year peaks during 2020, according to a “Google Trends report.
For many believers, astrology has become a tool for introspection and a way of making sense of struggles and challenges that are much bigger than themselves. By serving as a tool that interprets the influence of stars and celestial bodies on our day-to-day activities, astrology can help many people understand what’s happening around them.
Even celebrities like ex-NFL star Ricky Williams and his wife Linnea Miron have begun turning to the stars for advice. In fact, the couple even used astrology as a guide for picking out the perfect date to get married. The field’s rising growth can also be attributed to how it’s being popularised in the media — something that astrologer Natasha Weber plays a key role in. Below, we take a look at who Natasha Weber is, her background and career in astrology, and how her work landed her a partnership with Sunglass Hut.
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Who is Natasha Weber?
Natasha Weber, also known as AstroTash, is Australia’s leading source for all things astrology in the mainstream media. Natasha is the resident astrologer for The Morning Show on Channel 7, where she shares astrological tips every week, providing viewers and listeners with insights on how they can use their horoscopes and the power of the stars in making life decisions.
Natasha’s proclivity for astrology started when she signed up for lessons with the Australian Academy of Astrology and Cosmobiology (AAAC). She became a senior researcher for the academy, and in recognition of her valuable contribution to astrological research and making it popular in the media landscape, AstroTash received a special diploma from the institute, making her one of only six recipients of the award. Today, AstroTash’s expertise has launched her into many great opportunities, among which is a partnership with Sunglass Hut.
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Sunglass Hut partnership
Because of Natasha’s influential work, she was able to partner with Sunglass Hut to link astrology with sunglasses. A major international retailer, Sunglass Hut offers sunglasses and glasses to a wide range of consumers. It provides easier access to designer sunnies like Ray-Ban and Prada through its e-commerce website and brick-and-mortar stores. Through the partnership, the eyewear retailer teamed up with AstroTash to create a style guide for Sunglass Hut’s #TheSunWithin campaign, which launched a collection of sunglasses designed around specific star signs. With Natasha’s advice, the campaign allows buyers to match their style choices with their star signs, helping them understand and communicate their personalities with the right eyewear accessory.
Where to find her
If you’re interested in what the stars and your horoscope say about you, you can catch AstroTash’s astrology tips and readings on The Morning Show on Channel 7 and on her Instagram. You can also read her horoscope columns on Marie Claire Australia and Mamamia and listen to her on KIISFM’s The Night Show. Natasha Weber also publishes her insights on news.com.au, where she explains all things astrology, like the solar eclipse phenomenon and how it can affect your sun and rising signs.
AstroTash has helped popularise astrology among many people by bridging astrological research and mainstream media. This has led to recognition by big institutions like the AAAC, a partnership with major retailer Sunglass Hut, and countless platforms to share horoscope insights. For more articles like this, visit the Aussie Celebs website.
